English for Sales and Marketing

Course Objectives:

• Enhance English language skills tailored for sales and marketing professionals.
• Develop proficiency in communication, negotiation, and persuasive language.
• Equip participants with the language skills necessary for effective sales pitches, marketing campaigns, and client presentations.
• Prepare professionals to communicate confidently and persuasively in sales and marketing roles.

Target Audience:

• Sales representatives, marketing executives, and business development professionals seeking to improve English communication skills.
• Individuals preparing for roles requiring strong English proficiency in sales, advertising, and digital marketing.

Methodology:

• Interactive Learning: Engage participants through role-plays, simulations, and interactive exercises focusing on sales and marketing scenarios.
• Sales and Marketing Workshops: Hands-on sessions exploring sales techniques, marketing strategies, and digital marketing trends in English.
• Communication Skills Development: Practice effective communication, public speaking, and presentation skills in sales and marketing contexts.
• Negotiation and Persuasion: Strategies for negotiating deals, overcoming objections, and influencing customer decisions.
• Feedback and Assessment: Regular assessments and feedback to monitor progress and enhance sales and marketing communication skills.

Course Modules:

1. Introduction to Sales and Marketing Communication

   • Overview of essential communication skills for successful sales and marketing professionals.

2. Sales Techniques and Strategies

   • Techniques for prospecting, qualifying leads, and closing sales using persuasive language.

3. Digital Marketing Essentials

   • Understanding digital marketing channels, SEO, content marketing, and social media strategies in English.

4. Customer Relationship Management

   • Building and maintaining strong customer relationships through effective communication and follow-up.

5. Brand Management and Promotion

   • Strategies for brand positioning, creating marketing campaigns, and communicating brand messages effectively.

6. Sales Presentations and Pitching

   • Developing and delivering compelling sales presentations, pitches, and proposals in English.

7. Market Research and Analysis

   • Conducting market research, analyzing customer insights, and applying findings to marketing strategies.

8. Cross-Cultural Sales and Marketing

   • Adapting sales and marketing strategies to diverse cultural preferences and market dynamics.

9. Integrated Marketing Communications

   • Integrating marketing communication strategies across traditional and digital platforms.

10. Final Project and Assessment

    • Completing a final project that applies learned skills to develop a comprehensive sales or marketing plan, campaign, or case study.

Branches:

ACE Education Center – Mont Kiara

• Address: D-05-08 & D-05-09, Block D, Plaza Mont Kiara, Jalan Kiara, Mont Kiara, 50480, Kuala Lumpur, Malaysia
• Phone: +603-6419 6834/35
• Email: [email protected]
• Website: www.aceeducation.com.my

ACE Language Centre – USJ 10

• Address: C7, USJ10/1J, Taipan Business Centre, 47610, Subang Jaya, Selangor, Malaysia
• Phone: +60162477738
• Email: [email protected]
• Website: www.aceeducation.com.my