English for Sales and Marketing

English for Sales and Marketing at ACE Education

Course Objectives:

  • Enhance English language skills tailored for sales and marketing professionals.
  • Develop proficiency in communication, negotiation, and persuasive language.
  • Equip participants with the language skills necessary for effective sales pitches, marketing campaigns, and client presentations.
  • Prepare professionals to communicate confidently and persuasively in sales and marketing roles.

Target Audience:

  • Sales representatives, marketing executives, and business development professionals seeking to improve English communication skills.
  • Individuals preparing for roles requiring strong English proficiency in sales, advertising, and digital marketing.


  • Interactive Learning: Engage participants through role-plays, simulations, and interactive exercises focusing on sales and marketing scenarios.
  • Sales and Marketing Workshops: Hands-on sessions exploring sales techniques, marketing strategies, and digital marketing trends in English.
  • Communication Skills Development: Practice effective communication, public speaking, and presentation skills in sales and marketing contexts.
  • Negotiation and Persuasion: Strategies for negotiating deals, overcoming objections, and influencing customer decisions.
  • Feedback and Assessment: Regular assessments and feedback to monitor progress and enhance sales and marketing communication skills.

Course Modules:

  1. Introduction to Sales and Marketing Communication

    • Overview of essential communication skills for successful sales and marketing professionals.
  2. Sales Techniques and Strategies

    • Techniques for prospecting, qualifying leads, and closing sales using persuasive language.
  3. Digital Marketing Essentials

    • Understanding digital marketing channels, SEO, content marketing, and social media strategies in English.
  4. Customer Relationship Management

    • Building and maintaining strong customer relationships through effective communication and follow-up.
  5. Brand Management and Promotion

    • Strategies for brand positioning, creating marketing campaigns, and communicating brand messages effectively.
  6. Sales Presentations and Pitching

    • Developing and delivering compelling sales presentations, pitches, and proposals in English.
  7. Market Research and Analysis

    • Conducting market research, analyzing customer insights, and applying findings to marketing strategies.
  8. Cross-Cultural Sales and Marketing

    • Adapting sales and marketing strategies to diverse cultural preferences and market dynamics.
  9. Integrated Marketing Communications

    • Integrating marketing communication strategies across traditional and digital platforms.
  10. Final Project and Assessment

    • Completing a final project that applies learned skills to develop a comprehensive sales or marketing plan, campaign, or case study.


ACE Education Center – Mont Kiara

ACE Language Centre – USJ 10

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  •  2 Days of training
  •  E-Certificate of Completion
  •  E-Training manual
  •  Trainer logistic to client’s place



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The lesson with Ms. Sadi went very well and thank you for recommending her. Both Lauren and I are very happy with her knowledge, teaching style and level of enthusiasm!

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We are attending ACE Education Centre for 6 months already and we are very satisfied with the level of teachers and education. Great work ACE! See you in the class!




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